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As a trades contractor, here is what you have been searching for.

Plumbers, Landscapers, General Contractors, Carpenter's and all other construction trades contractors and small business people looking for an edge in today's world.

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Through this book, I would like to help you experience a new level of prosperity.

Today's contracting world is a hard place to thrive in. You need every help you can get.

Learn about sales psychology, internet marketing, the benefits of having a website + how to get one yourself, direct marketing, niche marketing, the image cycle, how to market like a pro and so much more, you really need to purchase a copy of this book and see for yourself how much it will improve the way you do business.

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What's Happening

Imagine if you could accquire years of contracting, marketing, business to business sales and a host of other experiences.  The trick would be to go back in time and start all over again.  


I want to give you the knowledge gained of these experiences right at stage one. Whether you have just branched out into the field of self employed contracting, or have years under your belt.  I want to give you my knowledge and the knowledge of others I have discovered along the pathway of self-employment in Construction related fields.


Contractor Resources Contractor Marketing Book | The Contractor Image|

News and Opinions

Cash For Contractors?

What if the government tried doing this? 

With all of the hype going around about saving the automotive industry, what about saving the other industries which make up the backbone of our economy? Unless you have been living in isolation for the past few years, it would be safe to make an assumption that the construction industry was one of the hardest hit by the current economic downturn.


The question is, what is the government doing to help those in the construction industry who have lost jobs, and business because of the recession? Why should the government bail out contractors as well? There are those, myself included, who believe in a free market where the government should not be responsible for bailing out businesses that underperform.


But, now that is not the case. We have left any resemblance to this former economic model in the dust. This is especially true now that the U.S. government owns such a large stake in the automotive, banking and insurance industries.


Talk about unfair competition. If you are a small business owner, how are you possibly going to be able to keep pace in this new unfair environment? Sure, there has been much talk about the “stimulus package” creating new construction jobs, but really, come on. 


The Bureau of Labor Statistics, has even said that the bulk of the stimulus spending has been in the transportation industry. This is only a small fraction of the entire construction industry. It doesn’t address the loss of jobs in residential and commercial construction, which no doubt will take years to even come close to the way it was.



On an interesting note, I guess the BLS either hasn’t updated their website, or they have an over-ally optimistic outlook on the future as they say, “job opportunities are expected to be excellent for experienced workers, particularly for certain occupations.

Employment change. The number of wage and salary jobs in the construction industry is expected to grow 10 percent through the year 2016, compared with the 11 percent projected for all industries combined. Employment in this industry depends primarily on the level of construction and remodeling activity which is expected to increase over the coming decade.”

Can someone say, I don’t think so? Construction and remodeling activity increasing, that sure would be nice. Unless they are thinking about starting a cash for contractors program. Think about it, the government pays people to demolish their houses, kitchens, bathrooms, etc. They then will grant new financing to rebuild. 

There is just one problem, the government isn’t in the contracting business and they have nothing to gain by empowering self-employed contractors with income. Until recently, working as a contractor has been one of the best ways for many hard working individuals with a strong drive to succeed in life. 

Many contractors have built up strong businesses over time. These businesses  employ large numbers of people and drive the economy. Contracting is at the heart of the American entrepreneurial spirit. Kill contracting, and this American spirit will die as a result.

There is talk again about instituting a new, new deal employment package. This program would involve the government directly hiring workers to work on new construction projects, while leaving private construction contractors out of the mix. This sort of sound like government taking over the contracting industry.

How many self-employed contractors were there in the former Soviet Union? Few, if any. The Soviet’s operated construction trades through in house employment. After the fall of the Soviet Union, many qualified individuals decided to open there own shop and no doubt contributed to the rise of modern Russian capitalism.

So, naturalizing contracting isn’t a good idea for the U.S. to do either, but with the recent   pseudo nationalizations of the automotive and banking industry, who knows what is to come?

What about cash for contractors? It may happen, but it probably won’t involve contractor’s at all. Just the government paying people to build new houses, while using a new deal type of labor force.

Why to Spend More on Advertising Now

 A recession weeds out the weak. If you are wishing to weather the storm, it will take a strong commitment on your part and a little bit of luck won’t hurt either. Your success will be determined on how much of yourself you place into your business.


I know of a lot of contractors who have been used to the way things have been for so long, they don’t know how or want to know how to implement a change. These people have been accustomed to a steady stream of profitable work coming their way.


When there is and was extra money, instead of investing in better ways to market the business they choose to use the extra cash to fund activities such as vacations, hunting and fishing trips, new vehicles, etc. 


Sure, taking vacations and having new vehicles is nice, but remaining successful in today’s environment requires making sacrifice’s in the personal pleasure department. 


Throughout times when there was enough money to keep the advertising budget flush, using the extra dough on personal expenditures was an okay policy. But, when it comes time to choose between spending money on advertising or spending money on yourself. If you choose yourself, the downward spiral will start to escalate.


During hard times, it takes double the resources to keep the work coming in. This means, you should try to escalate your advertising budget, and seek to learn about and implement new methods. 


The choice really comes down to making sacrifices. For example, for every $100 dollars spent on advertising instead of spending $200 on yourself spend $200 on advertising and $100 on yourself. If for some reason you find yourself with only $200, use that $200 on advertising only. 


As a rule, when the advertising stops, the work stops. So, think of it as your life giving force. It really is the most important thing you can focus on. Having to make this decision isn’t an easy, or fun one to make. It will be a major determining factor for your businesses advancement during a weak market.


Internet Marketing

Get Listed in Google Maps "local search"


So, you have just spent a bunch of money on this great new website.  Now the question is how to you get people to come knocking.  It is important to view your website in the same way that one would view a storefront location.  Depending on your location, in this case your url address the amount of drive by traffic to your business will vary greatly.  


Optimizing a website for search engine optimization is a full time job for many people.  Luckily, there are some easy ways that you can do yourself for little to no cost.  A lot of these even work if you don’t have a website all, but as you will and are finding out.  A website is a key component of having an effective image cycle.


Two must haves.  I can’t stress enough how important this is.  Get listed with yahoo local and google local search.  It is important to have a website address to put on this.  The reason is that if you don’t a spammer will come along and place their own next to your listing.


If you have had experience using one of these two services you have probably found this out.  How many times have you clicked on a listings web address, only to be routed to some unrelated website?  You don’t want this to happen to you.  In a perfect world the customer would first search yahoo or google’s local search from their home computer or more commonly these days, from their mobile phone.


I have at&t service.  Recently they have added a function on the Media net home page.  This function is a Yahoo one search.  When I type something in, such as “oil change”  the service automatically searches nearby my billing location.  Bingo!  I can click on a link and find the closest shop.  


Are you beginning to see how effective this low cost form of advertising can be?  There are many other locations to post your information for free.  What I tell everybody is to do this one thing.  Log on to your computer; First perform a google search for  “what you think a customer will type in when looking for what it is that you provide.” 




I detail how to do this and more in my new book, The Contractor Image... You can purchase right from this site, or through a major reseller like Amazon.


P.S.  Order the Ebook and save big money.


P.S.S.  You will gain access to the "secret members only" section of this website.  You will have access to detailed information and one to one personal advice from the author.